Getting found on Google
Search engine optimisation Sunshine Coast
Search engine optimisation (SEO) is the process of attracting traffic from Google searches.
It is estimated that there are about 5.6 billion Google searches each day. Regardless of your industry and business type, people are searching for your business’ products and services right now. And the good news is, our Sunshine Coast SEO services will ensure that you rank on page 1 for the keyword phrases that are most valuable to your business.
What makes SEO unique (and arguably much more successful) when compared to other traditional marketing tactics is that it is non-intrusive. SEO invites potential clients and customers to your business without interrupting them via an outbound message.
There are two basic parts to SEO – on-site (also often referred to as on-page) and off-site (also referred to as off-page). On-site and on-page SEO are changes completed on your website by an SEO company. This would typically include finetuning your title tags, meta descriptions, creating landing pages and internal linking of pages. In addition, factors like your blogs, website speed and mobile responsiveness are also key to bumping your business up the rankings.
Off-site and off-page SEO refers to activities that do not relate to your website. Primarily, it focuses on increasing the authority of your domain by getting quality links from other websites. Links are critical to developing strong organic rankings, however because it involves a third party it can be the more challenging part of SEO.
The SEO Web Logistics’ SEO process includes:
Finding the most relevant and profitable keywords to your business.
Evolving your website content to reflect the agreed keywords.
Optimising your website pages for search engines.
Improving your website load times.
Building your domain authority, via backlinks.
Building your domain authority, via blog posts.
SEO can transform your business. Below are some of the many benefits:
It’s financially sustainable
SEO is a cost-efficient way to generate leads for your website as it targets those who are already actively looking for your product or service. In comparison, outbound strategies generally target those who are likely to have no interest on or at least are not ready to purchase.
It’s working for you 24/7
People are searching on Google, 24 hours a day. That means, with the help of SEO, your business can be found online resulting in sales and/or leads at any time.
It’s easily scalable
Once your business is ready to grow or diversify, SEO is ready. For example, if a Sunshine Coast business wanted to expand into Brisbane, it’s achievable by adjusting your campaign.
Improved UX (user experience)
We know that the Google algorithm ranks websites with no (or limited) technical flaws much higher than websites that have many. If you work with a proven SEO company like SEO Web Logistics, these technical flaws are fixed as part of your campaign. This not only bumps you up the rankings, but it means that your visitors will have an improved user experience.
It’s all trackable
Many marketing campaigns can leave you frustrated as you can’t identify the return on investment. With SEO, there are many reporting metrics (including those that we deliver to our clients monthly) that can show how your campaign is performing.
Is your business being found on Google?
If you are not on page one, you may as well not exist online. Chat to us today about how our Sunshine Coast SEO services can help your business get to the top of the Google rankings.
